NEWS

THE IMPACT OF INFLUENCERS

Influencers have a powerful impact on customers because they present products and services in a personal, credible and relatable way. The following effects are particularly important:

Trust

• Recommendations from influencers often appear more credible than traditional advertising.

Attention

• Influencers can quickly introduce a brand to the right target audience.

Purchasing decisions

• Product presentations, reviews and personal experiences can directly influence purchasing decisions.

Brand image

• The influencer’s public image can partly transfer to the promoted brand.

Community effect

• Followers comment, share and engage more actively with the products or services being presented.

Explaining complex topics

• Complex subjects such as SportTech, artificial intelligence, blockchain and tokens can be presented in an understandable way.

Influencers achieve what traditional advertising often cannot: genuine attention, personal trust and direct access to an engaged community.

THE DIGITAL FUTURE OF SPORT

FOOTTOK represents the next generation of SportTech. By combining football, artificial intelligence, blockchain and innovative solutions, we create new opportunities for football clubs, supporters’ clubs, the football industry, business partners, sponsors, cryptocurrency enthusiasts and influencers.

As a FOOTTOK Influencer, you have the opportunity to become part of a global movement from the very beginning. We look forward to receiving your application.

WHY SOCIAL MEDIA IS ESSENTIAL

Companies need an active social-media presence—especially if they want to attract customers, build trust and remain visible.

Social-media activities enable companies to:

• increase brand awareness;
• reach potential customers directly;
• build trust and credibility;
• present products and services clearly;
• develop an active community;
• identify feedback and customer needs at an early stage;
• attract new employees, partners and investors;
• remain visible in comparison with their competitors.

However, companies do not need to be present on every platform. They should focus on the platforms used by their target audience and publish relevant, high-quality content regularly.

Companies that are not visible on social media leave attention, trust and potential customers to their competitors.

GLOBAL SPORTTECH

FOOTTOK is developing the world’s only cross-functional SportTech ecosystem that connects people across the global football community.

As a FOOTTOK Influencer, you communicate the FOOTTOK story in a clear, authentic and creative way.

You become part of a sustainable, long-term partnership while benefiting from unique opportunities and global exposure.

TECHNOLOGY

FOOTTOK and artificial intelligence are transforming interactions between football clubs, supporters, players and sponsors. FOOTTOK is driving the digital development of a unique SportTech company.

As an influencer, you can actively help shape this development and become part of a global movement.

ARE YOU READY?

We are looking for you—a distinctive personality with charm and character. You are curious, courageous and unconventional. Together, we are stronger.

You can look forward to exciting campaigns, fair compensation, exclusive activities and the opportunity to grow alongside an international brand. FOOTTOK offers innovation and a clear vision for the future.

CONTENT RISKS

Influencer content offers companies many opportunities, but it can also involve disadvantages and risks, including:

Loss of control

• Companies cannot fully control every statement, reaction or presentation.

Damage to reputation

• Misconduct or negative publicity involving an influencer can damage the brand’s reputation.

Unconvincing advertising

• If the product does not suit the influencer, the content can appear paid, forced and inauthentic.

Wrong target audience

• A large reach provides little value if the influencer’s followers do not match the brand’s target audience.

Fake followers

• Purchased followers and artificial engagement can distort the actual impact of a campaign.

Results that are difficult to measure

• Likes and views do not automatically lead to enquiries, registrations or purchases.

High costs

• High costs are no guarantee of a successful campaign.

Short-term impact

• Individual posts quickly disappear from social-media feeds and often generate attention for only a short period.

SUCCESSFUL CONTENT

Successful content must immediately attract attention, offer clear value and encourage a specific response. Successful content includes:

A powerful opening

• The first one to three seconds must capture the audience’s interest.

A clear message

• Each post should communicate one central message.

Added value

• Content should inform, entertain, inspire or solve a problem.

Emotion

• Suspense, surprise, happiness, humour or a sense of belonging.

Authenticity

• Natural and credible instead of resembling traditional advertising.

Storytelling

• A short story with an introduction, development and conclusion.

High-quality visuals and sound

• Professional without appearing artificial.

Communication suited to the target audience

• The language, subject and style must be appropriate for the community.

Strong brand recognition

• Consistent colours, fonts, tone of voice and brand messaging.

Interaction

• Questions, challenges and polls encourage comments and shares.

A clear call to action

• Share your opinion in the comments or learn more.

The right format

• Short, dynamic videos for TikTok and Reels; more detailed content for YouTube or LinkedIn.

A measurable objective

• Every post should aim to increase reach, engagement, clicks, registrations or sales.